9 Different Types Of Logo

If you're looking for the perfect logo for your business, you might be overwhelmed by all of the options. 

But don't worry—we've broken them down into nine different types so that choosing one is easier than ever. 

So whether you want something simple like a wordmark or something more complex like an abstract logo, we're here to help!

9 Different Types Of Logo

Logo symbols/brand marks/pictorial marks

Logo symbols are a specific shape that represents your brand. They can be used on their own or combined with other logos to create a cohesive, recognizable image. 

Brand marks are also recognizable symbols that represent your brand; however, they can also include words or phrases you want to emphasize (such as "The Leading Provider"). 

Pictorial marks are pictures of something you want to show—for example a coffee cup for Starbucks or an apple for Apple Incorporated. 

These types of logos can be used on their own or in combination with other logos; the more familiar and unique it is, the better!

Wordmark

A wordmark is a logo that consists of a word or words. It's the most common type of logo and it's also the easiest to remember and read, which makes it perfect for large companies who want to ensure their brand remains consistent across all platforms. The simplicity of this type of logo can make it feel uninspired and outdated, but if you're looking for an uncomplicated design with plenty of flexibility in terms of color and shape, this could be the right fit for your business!

Lettermark or monogram

The lettermark or monogram is a simple logo that consists of letters or initials. It's usually used when the brand name is very long and can be difficult to fit into a small space, such as in print ads.

Combination mark

A combination mark is a logo that combines two or more elements, such as text and an image. 

It is a great way to convey multiple messages at once. 

For example, if you were designing a logo for a business called “Ski & Snowboard Shop”—a combination mark could incorporate both words and snowboards into the design. 

However, this type of logo can be hard to read and remember because it's trying to do too much at once.

Emblem

An emblem is a logo that consists of a symbol and a wordmark. The most common example of an emblem is the Nike swoosh, which represents the company's brand. 

Emblem logos are often used by companies to represent themselves in social media posts or promotional materials like business cards and letterhead.

Emblems are synonymous with seals, badges, and crests; however, they can also be displayed alone without any text describing what they stand for.

You can check out here how you can draw a logo in illustration.

An emblem is not only useful in representing brands but also in creating new ones—or at least helping consumers identify them!

Mascot

A mascot is a logo that represents a company, brand, or organization. 

Mascots are often used as a marketing tool to help build brand awareness and loyalty. 

They can be used in print, television, and online advertising.

In the world of sports, mascots are known for their antics at games, but it’s not uncommon for companies to use them as well. 

For example, the Michelin Man drew an illustration of him holding tires on his hands like gloves

Abstract logo

The abstract logo is the most difficult to identify. 

In some cases, it's so abstract that you can't even tell what it's meant to represent. 

An abstract logo might be a shape or typeface, but it doesn't look like anything in particular 

This type of logo is often chosen by companies that want to appear modern and high-tech. 

The idea is that if you look at this company's logo and do not know what it means, then perhaps they're doing something cutting-edge with their product.

3D logos

3D logos are not as common as 2D logos, but they can have their benefits. The most obvious advantage of a 3D logo is that it can create a sense of depth. 

When your logo has dimensionality, it will appear more realistic and thus more appealing to potential customers. 

Sometimes this is enough to convince people to buy something they otherwise wouldn't have considered purchasing.

3D logos can also be used in entertainment industries—such as movies and video games—to help set the stage for your product or service by establishing an atmosphere or environment around what you're selling.

Animated logos

Animated logos are a form of motion graphics, which can be used to show the logo's meaning more clearly. 

Animated logos are usually used as an addition to a static logo, but they can also be used independently. 

Animated logos are best for small businesses or organizations that want to create a memorable brand identity with their logo.

Because animated logos need to be animated and often have audio soundtracks, they're usually created using software like Adobe After Effects or Cinema 4D

Before you start a logo, figure out which type is best for you

Before you start a logo, figure out which type is best for you. There are nine different types of logos—from abstract to literal—and each has its benefits and drawbacks.

Conclusion

Logos are an important part of branding and identity, so it’s best to get one that complements your company. 

The 9 different types of the logo above are just a few examples of how you can express yourself with a logo design. 

I hope this article has inspired you to create something unique for yourself or your client's business! here are some careers you can start after learning logo design.

If you want to learn how you design a logo and want to be a professional logo designer, then contact us! We at Kshitij Vivan have the best tutors who can teach you from the basics of logo design to the advanced level.