What is the Importance of Animation in Advertising?

Long age when we think about animation , the animation was consider as cartoons made for kids to enjoy and not so much importance was given to this art. It is not easy task to create an illusion of movement with photos, images or drawings. Animation is an art to convert your imagination into reality that means creation of an illusion of movement through photos or text.

However, the upgraded and evolved computer software made it is to create animated characters, the animation industry took a giant leap because people think about ways of using animation in fields more than cartoons for kids. Within some years animation was realized as an effective advertising tool for promotion or publicity of any business, product or service.

Many advertising agencies is using animation as an important advertising tool. To enhance the carrier scopes for students and trainees. And not using Animation and VFX in Entertainment is like swimming in a pool without water. And with upgrading technologies the use of animation started to begin in laboratories and research centers.  Also the standard of Animation and graphics are increasing in gaming industries day by day.

Let us see some more statics of Top Paying Industries in Animation:-

1.   Video Maker and Motion Pictures: - $86,080

2.   Software Publishers: - $85,270

3.   Commercial and Professional Equipment Suppliers: - $99,790

4.   Advertising, Public Related Services: - $73,700

5.   Navigational and control instrument Manufacturing: - 83,050

How Animation is becoming important in Advertising industry day by day:-

1.   Advertising with Animation is more cost effective rather than paying large sum of money to the models and celebrities.

2.   The time consumption in shooting an AD is reduced with the help of animated characters.

3.   Creativity can be presented on screen with the help of Animations.

4.   We don’t need a proper setup or location for Animation. Just a laptop and a cup of coffee and your creative illusions.

5.   A study shows that animated commercials are more attention grabbing as compared to the normal commercials.

6.   Kids and adults easily gets connected through the product or services which are shown in animated commercials as compare to the traditional one.

7.   The commercials with the help are convenient to both the Advertising Industry and customers as it is made in less cost and time with more creativity and engagement of the audience.

So how can you enter the Digital world as an Animator?

Well the Covid crisis in the past year has made many businesses realize the need of Digital marketing to grow their business. Due to the growth of Digital marketing Agencies in the past year there has been a high demand of Animators in Agencies as per the clients need so you can just reach out to those Agencies and work there as an Animator.

So if you are catching up the concept of what is importance of Animation in Advertising and want make your carrier as an Animator then you can check out the Info graphics on what is importance of Animation in Advertising from team Kshitij Vivan.