What is BTL?

What is Below the Line (BTL)?

Below the line (BTL) advertising is more one to one and involves the distribution of pamphlets, handbills, stickers, promotions, brochures (Brand Merchandise Design) placed at the point of sale, on the roads through banners and placards. It could also involve product demos and samplings at busy places like malls and marketplaces or residential complexes. For specific markets, like rural markets where the reach of mass media like print or television is limited, BTL marketing with direct consumer outreach programmes to make the most sense. BTL advertising might include email campaigns, telemarketing, etc. with targeted groups of potential clients.

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