web designing

8 Principle of Web Designing

Principle of Web Designing

With the recent boom of technology, there is an exponential growth in the number of people who are interested in choosing a career as a web designing. If you are one of the candidates and want to know what it takes to become a good web designer to earn fame, then there are 8 principles of web designing which you should be acquainted with.

8 Principle of Web Designing that every Web Designer should Know

 

1. Purpose

Good web designing always caters to the user need. Are your web visitors looking for entertainment, information, some interaction, or to transact with your business? Each and every page of the website needs to have a clear purpose and to fulfil a need for website users in the most effective way.

2. Communication

People on the web tend to want information quicker, so it is necessary to communicate clearly and make information easy to read and understand. Some effective tactics to include in web design include: organising information using sub-headlines and headlines using bullet points instead of long windy sentences.

3. Color

A well thought out color palette can go a long way to improve the user experience. Complementary colours create balance and harmony. Using contrasting colours for the background and text will make reading more comfortable on the eye. Vibrant colours create emotion and should be used sparingly. Last but not least, negative space/ white space is handy at giving your website a modern and uncluttered attention.

4. Keep Your Color Palette Minimal

Like fonts, stick to 2 or 3. They should echo the host’s branding while serving to highlight critical areas, as noted in the “visual hierarchy” section.

5. Image

A simple image can express a thousand words and choosing the right images for the website can help with brand positioning and connecting to your target audience. Also, consider using infographics, graphics and videos as these can be much more effective at communicating than even the most well-written piece of text.

6. Navigation

It is important that your website should be easy to navigate so that the direction of flow of traffic can be constant. Navigation is about how easy it is for an individual to take move and action around your website. Some tactics for effective navigation include designing clickable button, logical page hierarchy, using breadcrumbs, and following the ‘three click rule’ which implies users will be able to find the information they are looking for within the 3 clicks.

7. Aesthetics are Important

If you want your website to perform and get noticed, then you should pay proper heed to the aesthetics of the website. A decent aesthetics can give you an edge over others. So, try to convey the message of the website as clearly as possible with the use of typography, white spaces and grids. If you make your website visually appealing, you are sure to get more visitors. So try to analyze your target audience, Choose the design for website and color palette.

8. Load Time

Everybody avoids a website that takes lots of time. Tips to make page load times more useful include optimising image sizes (scale and size), combining code into a central CSS and minify CSS, HTML.

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